Our services to you
Sales
Winsales offers a comprehensive range of services designed to enhance company sales performance in the short to medium term.
We conduct an in-depth analysis of your sales and proposals organisation, examining its operations, value proposition, competitive advantages, sales approach, and client strategies. Our evaluation extends to your bid cost structure, tools, marketing and communication suite, sales pipeline, and more.
Leveraging our extensive experience, we propose and implement actionable changes and improvements. These are delivered not just as strategic advice and reports, but in tangible ways. We support your teams in changing processes and implementing new tools, deliver turn-key marketing packages, create and maintain your sales pipeline, and much more.
Value proposition and competitive advantage
Formulating and optimising your value propositions and competitive advantages to ensure that your company's organisation, along with its product, solution, and service portfolios, meet your clients' needs and their stakeholder requirements.
Sales approach and strategy
Developing and implementing tailored sales approaches and strategies to promote your company, value propositions, and competitive advantages. These strategies will differentiate you from the competition, foster close relationships with clients, and ultimately secure contracts.
Analysis of bids cost structures
Conducting an in-depth analysis of your bid cost structure to ensure the adequacy of your value propositions in meeting client expectations and to identify potential cost efficiencies.
Value proposition and competitive advantage
Formulating and optimising your value propositions and competitive advantages to ensure that your company's organisation, along with its product, solution, and service portfolios, meet your clients' needs and their stakeholder requirements.
Review of Sales and Proposals organisations
Conducting a deep dive review of your sales and proposals organisation, including capabilities, competencies, processes, tools, outputs, and performance. We propose and implement improvements to help you achieve industry-leading standards.
Marketing and communication packages
Defining and delivering comprehensive marketing and communication packages, including website development, social media strategies, marketing campaigns, brochures, offer and presentation templates, exhibitions, advertising, and more.
Generating potential clients and building pipelines
Identifying and targeting potential clients through research, networking, and various lead generation techniques. We build and maintain successful leads, converting them into clients, and identify potential projects at an early stage to develop robust sales pipelines.
Proposals
Whether you need an expert to lead the entire bid process for a specific client or offer, or you only require support with documentation and presentations, Winsales offers a range of services to create and sell compelling offers to your clients.
Sales and Proposals strategies
Developing and implementing Sales and Proposals strategies tailored to specific targeted clients and projects.
Analysis of clients requirements
Analysing client requirements to create checklists of demands and deliverables, evaluate risks, allocate tasks to resources (including suppliers), and ensure specified requirements align with client needs and goals.
Bid management
Leading the bid management process end to end, from receiving client requirements to delivering fully quoted and documented offers.
Proposals gate reviews
Organising comprehensive 360º proposals gate reviews to ensure progress aligns with plans across all aspects of bids, including technical solutions, cost evaluation, risk assessment, supply chain, financing, cash flow, resources, and programme plans.
Offer documentation
Creating and delivering comprehensive offer documentation packages in either English or French, encompassing all aspects of bids. This may also involve designing logos and creating reusable templates.
Meeting presentations
Preparing and producing sales and offer presentations for your clients, providing training and coaching on effective delivery to your audience. Additionally, we can attend meetings with your clients as needed.
Business development
We perform a comprehensive 360º analysis of all aspects of your company's operations, identifying strengths, inefficiencies, and areas for improvement recognizing that every function within your company plays a crucial role in shaping your value proposition, enhancing your competitive advantage, and ultimately driving your sales performance.
We define and implement business development strategies, whether you are expanding into new geographical areas, entering new industry segments, or introducing new products and solutions to the market.
From the creation of business plans to their execution, we offer a comprehensive set of services to support your journey towards future growth.
360º approach
We look beyond your sales organisation. Our goal is to optimise your organisation's structure, processes, and strategies, enabling sustainable growth in sales and revenue over the long term. By aligning every department and function with your broader business objectives, we help you build a more agile, efficient, and profitable organisation."
Strategy
We define and implement business development strategies through market research and analysis, aligning with your company's culture, strengths, and capabilities. This results in:
- Comprehensive business plans to develop new businesses (startups), enter new market segments, introduce new products and services, increase geographical presence, or expand your existing client base.
- Leading the full implementation of these strategies or providing tailored services to support them.
New industry segments
Our services include:
- Developing sales pipelines.
- Delivering targeted marketing and communication packages and campaigns.
New geographical markets
Our services include:
- Establishing new offices or business units in the UK or France, including administrative setup, legal compliance, recruitment, and process implementation.
- Building relationships with new clients and stakeholders such as regulators, consultants, and distributors.
New products development and introduction
Our services include:
- Developing comprehensive specifications, including technical, functional, quality, regulatory, financial, sales, and legal requirements.
- Leading your end-to-end new product development and introduction (NPDI) process.